| 翻訳と辞書 |
| Networks in marketing ： ウィキペディア英語版 |
Networks in marketing
Networks are crucial parts of any action taken in a marketplace.〔 Peter Drucker 〔Drucker, P (1993) Post Capitalist Society. Oxford: Butterworth.〕 even described the future economy as one of a society of networks. Companies embedded in such networks stand to gain a lot.〔Achrol, R. S., & Kotler, P. (1999). Marketing in the Network Economy. The Journal of Marketing, 63, 146-163. http://search.proquest.com/docview/227803216〕〔Gordon, A. W. (1999). Network effects in marketing. Marketing Research, 11(3), 36. http://search.proquest.com/docview/202679210〕 There are a number of different network models, which have distinct relevance to customers,〔 and marketing initiatives. A network in marketing can be formed either strategically (e.g. Business networking) or completely randomly (e.g. Referral economy). Marketing channels and business networks have been referred to, by Achrol & Kotler 〔 as:
“Interdependent systems of organizations and relations that are involved in carrying out all of the production and marketing activities involved in creating and delivering value in the form of products and services to intermediate and final customers.”
Achrol & Kotler 〔 stated that networks are not accepting of traditional mechanisms, such as authority and control. Suggesting that organizational hierarchy, power and contracts are now exchanged for instruments of relational control. Businesses such as Ford, Procter & Gamble and General Electric have evolved in much the same. It wasn’t all to long ago that they were organized as classic hierarchies. Displaying central control, unified purpose, and complex management structure of many tiers.〔
Business and marketing networks differ in the amount of connectivity between agents. Some markets, which are more fragmented, have less connectivity between agents than others. On top of this, the level of complexity differs between various networks, some may seem ordered and rather linear, whereas other random and chaotic. As a network develops, agents or entities form relationships with others, which increases the efficiency of operations. Although, this inevitably adds complexity to otherwise simple networks, and makes them more prone to chaos.
==Networks in general==
A network is a web of interrelated lines, passages, or edges, intersecting at a certain points, nodes, vertices, or places, which can be interlinked with other networks and contain sub networks .〔search networking, http://searchnetworking.techtarget.com/definition/network〕 Networks have been linked to branches of mathematics, electronics, biology, and biosocial fields. Studies of inter-organization relations, and its networks, can be traced to early societies.〔Wilkinson, I. (2001). A History of Network and Channels Thinking in Marketing in the 20th Century. Australasian Marketing Journal (AMJ), 9(2), 23-52.http://rb6fc7tv6s.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=A+History+of+Network+and+Channels+Thinking+in+Marketing+in+the+20th+Century&rft.jtitle=Australasian+Marketing+Journal+%28AMJ%29&rft.au=Wilkinson%2C+Ian&rft.date=2001-01-01&rft.pub=Elsevier+Ltd&rft.issn=1441-3582&rft.volume=9&rft.issue=2&rft.spage=23&rft.epage=52&rft_id=info:doi/10.1016%2FS1441-3582%2801%2970174-7&rft.externalDocID=doi_10_1016_S1441_3582_01_70174_7〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Networks in marketing」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|